ASEA came on the scene in 2009. This utterly unique product has created a category of its own. It is the first and only source of Redox Signaling molecules aside from the human body itself.
When Verdis Norton, a former vice president of a large Fortune 500 corporation, became acquainted with the technology behind what is now ASEA, he knew it could change lives. When he told his friend and colleague James Pack about it, he had an instant partner. Jim wrote a check right then and there, and together they acquired the technology and founded ASEA.
The next step was bringing a medical physicist and PhD on board to advance the technology and create the world’s first native Redox Signaling product. ASEA is not only patent protected, but it has been studied, tested, and proven beneficial for cellular health, the immune system, and cellular balance.
Initially, ASEA’s owners had no reason to get into network marketing. They were already successful—Verdis and Jim had even retired from the traditional corporate world. But they had in their hands a one-of-a-kind product that they knew people needed. They felt an obligation to get it out fast, to as many people as they could. So they chose a channel that was a first for them both: direct sales or network marketing.
Against the grain of the traditional MLM startup, which usually springs from former network marketing executives who create a marketing plan and then create a new product, Verdis and Jim already had a product—they just needed the right vehicle. ASEA was born.